Jocko Publishing
Jocko Publishing
Jocko Publishing is the publishing company for leadership expert and former Navy SEAL Jocko Willink (New York Times best-selling author of Extreme Ownership). Jocko Publishing specializes in “books for those that get after it,” having published titles spanning Put Your Legs On, Modern Submission Grappling, and the series that led to the forthcoming film starring Chris Prat, The Way of the Warrior Kid. Jocko Publishing is a beacon of light, leading generations young and old down The Path of courage and discipline—within one’s self, one’s family, one’s team, and one’s country. Its publications illuminate a path toward an empowered future for millions of readers around the world.
Opportunity
The Jocko Publishing team had an excellent opportunity to refine their literary works and strategically align their products and messaging toward its global target audiences.
SERVICES
We teamed up with Jocko Publishing, providing in-depth literary, publishing, and market analysis, aligning their work to the intended audience and refining it until it met the team’s standard for excellence.
PROCESS
01. Attend
We integrated with the Jocko Publishing team, listening to their past and present projects, where they were, and where they wanted to go.
02. Attune
With each new project, we worked with the Jocko Publishing team to align every punctuation, syllable, and paragraph for impact with their target audience. We then nested those works within a medium- and long-term strategic plan to bring perpetual revenue and value to secondary and tertiary areas of growth in adjacent business lines and firms within the broader Jocko echelon of companies.
OUTCOME
Improved Quality
Product Improvement
Broadened Scope
Strategic Alignment
Increased Opportunities
Opportunities Realization
Expanded Scope
Revenue Generation
